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Name: Graham
Location: Oakland, California, United States

Married, Working, Happy!

June 7, 2006

Trend - Data Stream Convergence

"DON'T cross the streams... It would be bad"

TiVo today announced that it will be providing Web content from companies like CNet, the New York Times and the NBA to stream to its customers' TVs.

Old media? New Media? As our points of consumption change (EV-DO anyone?) WHERE the information comes from, and HOW we consume it will be less relevant than our trust in the SOURCE of the information.

RSS already allows us one "futuristic" information channel. Anyone else remember the sci-fi concept of "your own personal newspaper"? You trust a specific author or website or newspaper's viewpoint. If you do, you allow them access to your eyes and brain. This is the last line of filtering that we have. Once we have accepted the source, how we consume it is up to us. Want a constantly updated, personal newspaper? Use RSS to build in just the pieces of information that you want or trust. Prefer video? On your timetable? TiVo or your iPod give you that. HOW the information gets TO where you want it should be simple, and it will be eventually. Look at the "Personalized Homepage" that most ISPs can provide you with. Maybe not exactly the format that you would like to see, but at least they try to make the information easy to modify.

TiVo sees how these lines are now blurring. They know that they are that trusted source to their subscribers and that they already provide the time-shifting capabilities their customers want. Hey, they brought this pioneering concept to the masses. Would you rather give your content to people to consume at their leisure or not at all?

I see this as TiVo (a trusted provider) acting as an "introducer" for new content (that they trust) to their consumers. You read blogs, you already understand this. Your friend (a trusted provider) sends you a link, or you see one on their blog, and you follow (consume) it. If it provides good information, you are more likely to trust all the way up the stream. Content -> Referrer -> Source -> Sources Author.

Now if there was some way to assign trust ratings (like eBay feedback) to all points of a stream to help filter what content I get/want/need/might be interested in...

Can anyone say spam killer?

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